As the publisher of Catholic Church bulletins the question that I am most often asked by pastors is…Where do you see the Sunday bulletin going in the future?
My first reaction is don’t you mean to ask. What do you see in the future for parish communication?
My answer is the Internet. Having an up-to-date website is fast becoming the most effective way to reach all your parishioners. No question about it. Total access 24 hours, 7 days a week. If a person is looking for information, church information, they will Google it or look for it on your website.
That doesn’t mean that your Sunday bulletin is obsolete. What it does mean is the bulletin is fast becoming the brochure to your website. The bulletin is a short, quick informative blast of information.
Most parish ministries think the Sunday bulletin is the most effect means of parish communication. Truth is that the Sunday bulletin and pulpit announcements may only reach one third of all the families in a parish on any given weekend. So how can ministries effectively reach their congregations? Your church’s website.
Church Bulletin Should Have 1 Purpose
The bulletin should have a singular purpose of highlighting all the activities pertaining to the coming week. A short synopsis of succinct copy, art and strong, attention grabbing headlines will better serve any parish activity. Any more explanation of a ministry other than basic information (who, what, where and how) can and should be re-directed to the parish website.
Our way of communicating has changed the bulletin from a sole source of information to a point of reference for the website. Integrating and keeping continuity between the bulletin and the website is the new challenge.
About the Author: Thomas Miner is the President of Bartleby Press, Austin. TX. Bartleby Press provides bulletin publishing, church website service and more.